Founded in 2018, By Fatma Al Ghurair is a locally based ready to wear brand that is the epitome of the modern day woman - sophisticated and classy while still maintaining a playful and effortless nature. By Fatma Al Ghurair is a label that doesn’t believe in conforming to trends, but rather choosing to create versatile pieces that transcend time. Inspired by fine lines, architecture and nature, By Fatma Al Ghurair is an experimental brand that plays with simple cuts and luxurious fabrics. Quality and attention to detail stands at the core of the brand, ensuring the customer is purchasing a piece they will treasure and cherish for generations